Digital Strategy, Business Development, Marketing and Content

Lisa Faith Phillips

Here are some of Lisa’s projects from business development, digital marketing and customer acquisition, SEO and SEM, and analytics to digital and content creation.

Working for ShaferWalters Group, Lisa project managed the site build, including SEO and analytics, then worked on SEM keyword and landing page testing and strategy and developed digital marketing and social media plans.

As VP, Product and Services, worked with the brilliant NOLOH development team to launch noloh as a licensed application. Consulted with a variety of clients on digital business strategy and digital marketing.

At Random House Direct, we created and implemented a wide-range of direct and digital marketing campaigns, including email marketing, mobile, interactive games and podcasts.

As VP and GM of Random House Direct, my team launched over 30 e-commerce websites for a variety of brands from Gourmet to Wall Street Journal books. I oversaw marketing strategy for the development of Randomhouse.com.

Working for ShaferWalters Group, Lisa project managed the site build, including SEO and analytics, then worked on SEM keyword and landing page testing and strategy and developed digital marketing and social media plans.

CIG Insurance

Random House

Digital Marketing

NOLOH.com

The Protector Network

The Protector Network WebsiteRandom House web site that Lisa did marketing strategy for the launch

Project List

Publishing and Digital Content

Manga series digital marketing

At Random House, I oversaw the creation of a wide-range of  book and digital publishing for such brands as Gourmet, Bon Appétit, Country Living, Cosmogirl and Town and Country, for multi-million dollar sales.

 

 

Bon Appetit The Christmas Season finalist for the James Beard Award